A team of students from Savannah College of Art and Design will be returning to Digital Graffiti for a second year and showcasing their site-specific projection works during the event. The program for these installations encompasses four separate structures that provide a defined perimeter for those accessing the site.

Previously in 2015, a team of students from SCAD undertook a projected “reprogramming” of the iconic gateway structures to Aly Beach. Using architectural elevations of the built form, templates were made for serial projectable media that was then projection-mapped onto the distinctive structures.

SCAD image for blog

This creative collaboration between Digital Graffiti and the Motion Media program at SCAD allows the next generation of artists and designers to consider the ways in which creative practice can understand the latent potential of the intersection public space and media.

“Roadside imagery is a comparatively unconsidered vein of post-industrial life,” says John Colette, chair of Motion Media Design from Savannah College of Art and Design. “Too populist (and commercial) to be art, its study and critical culture has been relegated to broader critiques of popular culture, such as Peter Blake’s Gods Own Junkyard, architectural appreciations of the populist vernacular Learning from Las Vegas (Venturi, Brown, Izenour) and historical surveys of the contested economy of roadside space, such as Catherine Gudis’ excellent Buyways. Erkki Huhtamo has also written extensively on the historical commercialization of public space (and it’s movement into the present day), yet the possibility for these spaces to be other than what they are is considered a distant project.”

SCAD roadside image for blog

Colette goes on to say, “Digital Graffiti rethinks these possibilities and provides a platform for the creative reimagining of the roadside image. By tightly integrating projection with architectural form, new creative and expressive potentials are realized. People who experience these roadside works in passing stop to take photographs—they see the possibility of the space with fresh eyes and in a world of saturated attention, this is no mean feat. For the participating artists, the immediate feedback to their work is a revelation—inspiring their practice and raising new creative questions and possibilities.”